Launch and manage targeted, cross-channel campaigns with customers and prospects.

From lead generation and customer acquisition to retention and customer care campaigns, companies are seeking a solution to efficiently and cost-effectively launch and manage targeted, cross-channel campaigns that result in interactive dialogues with customers and prospects.

USAN’s Campaign Marketing solution features everything an enterprise needs to achieve unified, multi-channel campaign management: a customizable marketing database, content and digital asset management repository, workflow tools, analytical tools and dashboards, a customizable interface, and a single code base built on top of a standard, open architecture.

Simplify Marketing Operations

Non-technical business users can visually design simple or complex customer campaigns of any type and focus with easy-to-use graphic workflow tools that transform business processes into interactive dialogues that span communications channels, databases and business systems.

Achieve Unprecedented Marketing Agility

Become more responsive to market conditions, customer demands and technical innovation by coordinating activities across the organization that are easy to review and refine for ultimate marketing success. Campaign Marketing with Metaphor means being able to change content, messages, offers and pricing in real-time at any time, across channels.

Refine Customer Reach and Improve Response Rates

Accurately segment and target customers and prospects by gaining deeper understanding of their behaviors across channels. With Metaphor as a Campaign Marketing solution, companies have access to built-in web, customer, and predictive analytics that provide useful insight to customer behavior and preferences in every communication channel and device. Analyze real-time data to create relevant offers and personalized content to precise customer segments that improve acquisition, sales and retention rates.

Increase Sales, Profitability, and Market Share

Transform more prospects into customers, and earn more profits, by leveraging Metaphor as a Campaign Marketing solution to deliver targeted and relevant outbound communications and individual online customer experiences. And with integrated voice, ivr, sms, email, web and social interactions as part of the Metaphor Campaign Marketing solution, companies can provide unparalleled consistency in service delivery that results in more sales, profitability and market share.