Will Jones, a reporter for Local 4 News in Detroit, recently posted this article – on why good customer service is hard to find. In the piece Will specifically addresses IVR technology’s role, with the help of USAN’s senior vice president of sales and marketing Tad Thompson.

Jones recognizes that companies are prioritizing customer service and that the technology is available to enable that transformation, and Thompson predicts companies will start reaching consumers and solving their issues before they even know they have a problem.

Reach out to the author, Will Jones, on Twitter @WillJonesWDIV .

Contact Tad Thompson at 770-729-1449.