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USAN President and CEO, Steve Walton, Featured Executive on

USAN Chief Describes Company’s Future Vision of Customer Engagement

  • Who: USAN, a provider of multi-channel customer engagement solutions
  • What: Steve Walton, President and CEO of USAN, Featured Executive on
  • When: The Month of August, 2012
  • Where: CRMXchange

USAN President and CEO, Steve Walton, is the featured executive on CRMXchange for the month of August. In his interview, Walton explores how customer enagagement (CE) differs from traditional customer relationship management (CRM) and call and contact center solutions. He also delves into the benefits and challenges companies face when moving their contact centers to the cloud.

“Putting your contact center in the cloud doesn’t fundamentally change the dynamics of how you interact with customers,” Walton says. “But for businesses to succeed, moving forward, those dynamics absolutely have to change for an organization to maintain long-term relevancy with their customer base.”

Readers interested in Walton’s perspectives on the contact center market, customer engagement, cloud-based contact center solutions and more can view the full executive interview here.