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In the digital age, consumers can access information instantly with the tap of a screen. This has redefined their expectations and created new business demands. Customers want to interact with businesses using multiple channels and expect that each of those interactions seamlessly connects — aka, the omnichannel consumer journey. An omnichannel experience offers customers...
How Analytics Improve Contact Center Operations and Enable Proactive Customer Engagement For a long time, the world of customer engagement relied on strategic guesswork. Lacking the technology to take advantage of behavioral data, customer service agents had to be content with reacting to customer concerns rather than proactively anticipating customer needs. Now, thanks to advancements in data...
