Many organizations still default to reactive customer service despite its drawbacks. Surprisingly, Gartner research shows only 13% of customers experience proactive service. This gap becomes more significant as customer experience now trumps price and product as the key brand differentiator.
A shift to proactive customer service isn’t just beneficial; it’s essential for enhancing customer experience and satisfaction. Proactive service equips agents with the necessary information to offer quick, effective service, often anticipating customer needs. This approach is seen in healthcare reminders for appointments or utility companies alerting customers about weather changes.
Proactive customer service isn’t only about pleasing customers; it significantly boosts contact center agent productivity. Agents who are well-prepared to handle customer issues can resolve them more efficiently, reducing the need for transfers and repetitive inquiries.
Amazon Connect, the cloud contact center platform from AWS, and USAN’s native applications that extend the functionality of Amazon Connect were designed with proactive service in mind.
Here are six ways these solutions enable proactive service, overcome challenges faced by contact center agents, and increase agent productivity:
When calls are routed to only a general queue, an agent with shipping expertise might receive a call about a warranty. A good agent will still be able to handle the call, but it will be more challenging and will, therefore, take longer to meet the customer’s needs.
This feature ensures calls are directed to agents with the appropriate expertise, streamlining the process and enabling quicker, more effective customer service.
Agent Desktop provides a complete view of a customer’s interaction history to maximize productivity and provide quality, proactive service. Without this information, agents have no choice but to start at square one in their efforts to diagnose problems and offer solutions. This repetition is frustrating for the customer and hamstrings agent productivity while increasing the overall cost of customer service.
With a comprehensive view of customer interaction history, agents can offer proactive, high-quality service without redundant efforts.
Instead of having customers answer a variety of verification questions, voice authentication streamlines the identity process by allowing customers to create their voiceprint. Voice ID uses machine learning to seamlessly authenticate customers by analyzing each caller’s unique voice characteristics, including tone, rhythm, pitch, and volume. This digital voiceprint is an additional layer of security that improves agent productivity by removing the need for manual authentication.
Leverage voice ID technology for efficient customer verification, enhanced security, and time saved on manual authentication processes.
It’s impossible to train for every challenge faced by contact center agents. While the most experienced agents may have all the right answers, they also make up a minority of any service team. Amazon Connect Wisdom, however, allows agents to search for answers across multiple repositories, including FAQs, wikis, and knowledgebase articles. This gives agents the information they need to address situations outside their comfort zone. When agents can search using simple, intuitive phrases like “How long after purchase will warranty last?” they can deliver faster, better service.
Enabling agents to access a vast repository of information, from FAQs to knowledge base articles, helps them tackle a wide range of customer issues effectively.
After a customer service call has concluded, the work isn’t necessarily finished. When companies rely on various tools, agents might have to take manual notes and perform post-call work in separate systems. Amazon Connect Tasks eliminates this redundancy by prioritizing, assigning, tracking, and automating post-call work across disparate systems. The tool also offers prebuilt integrations with CRM applications, and APIs provide additional integrations as needed.
Streamline post-call tasks by integrating and automating processes across different systems, boosting efficiency and productivity.
Finally, USAN Dialer improves contact center agent productivity by removing the need for agents to manually dial and allowing them to preview a contact’s attributes. The tool can combine inbound calls with automated outbound call campaigns using the same agents, creating a blended service environment.
Enhance productivity by automating dialing processes and allowing for a blended service environment with inbound and outbound call management.
Reactive customer service models are no longer sufficient in today’s customer-centric world. By leveraging the advanced capabilities of Amazon Connect and USAN Contact Suite, businesses can shift to a proactive service model, ensuring enhanced customer satisfaction and improved agent productivity and overall business efficiency.
To learn more about how Amazon Connect and USAN Contact Suite can bolster your organization’s customer service, get in touch today.